31 July – choosing marketing personas, managing your brand and 111 online tools for charities

Bringing together charity communication news, stories and blog posts from the past week:

Marketing personas for non-profits
The Guardian Voluntary Sector Network

Can good brand management benefit small charities?
Charity Comms

111 free or low-cost online tools for non-profits
Nonprofit Tech for Good

Not enough charities are getting to grips with video
Third Force News

Louise Robertson: charity comms professionals need to believe in their brand
Third Sector

Lessons to remember when using data
The Guardian Voluntary Sector Network

The Listening Project
Third Sector

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